West Vancouver’s Abeir Haddad Discusses How to Use Social Media to Enhance Your Business

Choose The Right Platforms

Use the marketing resources that fit your business and market. Find out which social networking sites are most popular in your business area, and target those specific platforms. Some businesses set up profiles on all major sites to maximize exposure. However, says Abeir Haddad, this isn’t always the best strategy, especially for small businesses with limited time and resources.

Create a Network

Once you’ve decided where you want to be active most often, start building a network there. Add friends or people already fans of your business to get the most out of your time. Visit other members’ profiles regularly, and leave comments on their updates, statuses, photos, etc. Get involved in group discussions on the site’s message boards, comment on blogs relevant to your industry, follow companies that compete with you, or compliment yours.

Create a Calendar

When updating your profiles during the day, it’s important to post when users are likely to see your content. For example, says Abeir Haddad, if you’re posting in the morning when everyone is at work, make sure there are no typos in your update because they won’t see it until later when they get home!

Create Engaging Content

Posting links or updates that are too promotional can instantly turn off your fans, so keep them interested. Ensure to include enough text in the update, so users don’t have to click on a link to find out what you’re writing about and that it applies to their interests. Think about including trivia questions or games that encourage sharing among friends where more people will see your business’s name.

Stay Active

Social media is not a one-way street: just because someone follows you doesn’t mean they’ll automatically buy from you. Stay active to keep your followers interested, says West Vancouver’s Abeir Haddad, so they don’t lose interest. People will only see your business if you’re constantly updating, so make each post count by including links to other relevant content and photos worth sharing. Occasionally post coupons or discounts that can encourage users to follow through with a purchase.

Encourage Engagement

Try to build customer loyalty by encouraging your followers to interact with you. If someone comments on one of your posts, reply to them with a thoughtful answer that makes them feel special for speaking up. Many businesses fail at this, but it will make users much more eager to spread the word about how great it feels when they feel like their opinions are valued.

Build a Community

If you take the time to make fans for your business, they’ll become active members of your community, increasing your visibility. This is why it’s important to respond to questions or comments diligently and be available to help customers when they’re ready to take the plunge.

Provide Value

People will only be willing to follow your business if you’re constantly providing value for free. This can be in industry insights, helpful advice, tips for using products effectively, coupons, etc. Suppose users feel like they’re getting something valuable from following you or even just seeing your posts show up on their feed without having to do anything (i.e., The Gram Game). In that case, they’ll return the favor by checking out what you have to offer and possibly buying.

Be Authentic

Above all else, staying true to who you are as a business is the best way to gain new loyal customers. Don’t become someone you’re not just to win fans because people can always tell when something seems fake and isn’t worth following. If users sense desperation for their attention, they’ll drop off immediately, so only go the extra mile if it’s something that will benefit them.

Final Thoughts

Turning social media into a powerful marketing tool can seem daunting at first, but following these steps will get you started on the right track in no time. And don’t be afraid to try new things along the way! Use tracking software to monitor what works best for your business and what doesn’t, so you’ll have plenty of data come review time.



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Abeir Haddad

Abeir Haddad


Abeir Haddad is an esteemed Entrepreneur & Investor from Vancouver, BC. He is the President and Founder of Tryton Financial Corporation.