West Vancouver’s Abeir Haddad Discusses The Popularity of Email Marketing
Abeir Haddad, a West Vancouver, BC-based entrepreneur and investor, believes that It’s also one of the most effective ways to increase customer loyalty and retention and build brand recognition.
The benefits are numerous: email campaigns allow for a personalized message with a level of personalization not possible with other forms of marketing or advertising; they provide up-to-the-minute statistics on how many people opened your message and clicked through to your website; you can track which links were clicked on to better tailor future messages; contact lists are easy to maintain, so there’s no need for expensive mailing list services or printing new brochures every time someone moves house.
An email is a ubiquitous form of communication that businesses can reach a wide audience at once.
Given its efficiency, it’s no wonder email marketing is so popular. According to studies:
- Emails are more effective than social media at acquiring new customers
- Sending three abandoned car emails results in 69% more orders
- An average return of 38 dollars is earned for every dollar spent on email marketing
- Mobile users account for 50% of all emails opened in 2018
With these statistics in mind, Abeir Haddad feels that this is why email marketing continues to be a priority form of marketing for businesses today.
What is Email Marketing
Email marketing is the process of using email to market products or services to current and potential customers. It can be as simple as announcing an event or as complex as providing a complete sales funnel.
Email marketing has overtaken traditional advertising channels, such as print ads, direct mailings, telemarketing, and TV commercials. Why? Abeir Haddad believes that because it’s cheaper than other forms of advertising — you don’t need billboards installed in every city! And because emails are more personal than spammy ads on TV screens that no one pays attention to anymore.
Why You Should Consider Email Marketing for Your Business
While email marketing might seem like a relic of the bygone days of the internet, research shows that this is not the case.
Email marketing can be up to 40 times more likely than Facebook and Twitter at acquiring new customers. Not only can it help improve customer retention rates by 64%, but email may also reduce your cost per acquisition, which means you can charge less.
Abeir Haddad feels that It’s clear that this form of advertising is still incredibly valuable to companies looking to connect with their consumer base. If you’ve been thinking about creating an email campaign but are unsure where to start, don’t worry — it’s easier than you think! Read on for some tips on how to jumpstart your business’ email marketing efforts.
Here are a few of the reasons why email marketing campaigns are something you should consider.
Abeir Haddad believes that email marketing is a great way to personalize your messages. Unlike social media and other forms of advertising, you can tailor the email content specifically for each user by including their name in what they see on screen or read out loud!
The best way to increase your profits is by making sure that the customer has what they want and need. Abandoned carts emails work well for this as it reminds customers why you’re so great! Sending these out increases their chances of returning, which builds more loyalty towards buying from us again, too, by 69%.
Email marketing is an effective way to increase the likelihood of customers completing their purchases. Emailing shoppers who have already abandoned carts increases conversions by 1-in-5. Customer emails are opened 50% more often on smartphones than desktop computers; this means your messages will reach potential clients even if it’s hard for them not to open up!
The Popularity of Email Campaigns among Business Owners
Email campaigns are among the most popular marketing strategies for small business owners. These campaigns are a great way to reach your customers, boost sales, and create customer loyalty. Here’s why email campaigns work so well.
Information is the key to success, and with knowledge comes power. Easily reach your target audience by keeping yourself top of mind for customers throughout their journey with you!
Offering discounts or other promotions that they can’t find on social media posts may boost your sales by 5%. Make sure you’re doing it right, though, because if consumers find out about this, they might stop coming back for more of what you offer!
One way to build customer loyalty is by offering incentives that customers can’t find any other place. Make sure always to offer unique promotions that your customers can’t find anywhere else.
As you can see, email campaigns are a great way to bring in new customers and keep your old ones playing an important role in your business. Remember, the most important aspect of any email campaign is to make it unique. This way, your customers will always know that you are constantly thinking about what they might need!
These facts show how important it is for companies to optimize their online presence to ensure that customers can easily find them. With emails, you’re at least five times more likely to reach your target audience successfully.